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~person:"Kowalkowski, Christian"
~person:"Seiter, Mischa"
~subject:"B-to-B-Marketing"
~type_genre:"Fallstudie"
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Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
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Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
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