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~person:"Kowalkowski, Christian"
~subject:"United States"
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Bundling strategy
34
Leistungsbündel
34
Business model
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Business services
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Dienstleistungssektor
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Service industry
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Kowalkowski, Christian
Economides, Nicholas
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Lianos, Ioannis
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Chavas, Jean-Paul
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
1
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ECONIS (ZBW)
2
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Adding services to product-based portfolios : an exploration of the implications for the sales function
Kindström, Daniel
;
Kowalkowski, Christian
;
Alejandro, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 372-393
Persistent link: https://www.econbiz.de/10011388506
Saved in:
2
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
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