//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Krafft, Manfred"
~person:"Prentice, Catherine"
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Beziehungsmarketing
73
Relationship marketing
73
Customer satisfaction
25
Kundenzufriedenheit
25
Consumer behaviour
24
Konsumentenverhalten
24
Dienstleistungsqualität
20
Service quality
20
Gambling
13
Glücksspiel
13
Theorie
9
Theory
9
Customer engagement
8
Customer integration
8
Customer value
8
Deutschland
8
Germany
8
Kundenintegration
8
Kundenwert
8
Kundenmanagement
7
Brand image
6
Brand management
6
Customer loyalty
6
Kundenbindung
6
Markenführung
6
Markenimage
6
Southeast Asia
6
Südostasien
6
Kundenbindungsprogramm
5
Loyalty program
5
Marketing management
5
Marketingmanagement
5
Supplier relationship management
5
Artificial intelligence
4
B-to-B-Marketing
4
Business-to-business marketing
4
Customer retention
4
Künstliche Intelligenz
4
Market research
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
Language
All
English
3
German
2
Author
All
Krafft, Manfred
Prentice, Catherine
Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Eggert, Andreas
9
Grönroos, Christian
9
Mostert, Pierre
9
La Rocca, Antonella
8
Mysen, Tore
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Helmke, Stefan
7
Ivens, Björn Sven
7
Jacob, Frank
7
Palmatier, Robert W.
7
Scheer, Lisa K.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Keränen, Joona
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Piller, Frank T.
6
Reinartz, Werner J.
6
Sheth, Jagdish N.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Thaichon, Park
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Bauer, Hans H.
5
Edvardsson, Bo
5
more ...
less ...
Published in...
All
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
3
Churn-Management im B2B-Kontext : eine empirische Analyse unter Berücksichtung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten
Tecklenburg, Tim
-
2008
-
1. Auflage
Persistent link: https://www.econbiz.de/10003608344
Saved in:
4
Successful innovations driven by customer relationship management
Krafft, Manfred
;
Krieger, Katrin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002504823
Saved in:
5
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->