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~person:"Krafft, Manfred"
~person:"Sheth, Jagdish N."
~person:"Van den Poel, Dirk"
~subject:"Marketingtheorie"
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Marketingtheorie
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Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
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2
Customer relationship management
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204928
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3
Business-to-business
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204929
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4
Marketing strategy: customer
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204930
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5
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
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6
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
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7
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
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8
Relationship marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937573
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9
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
10
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
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