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~person:"Krafft, Manfred"
~subject:"Consumer behaviour"
~type_genre:"Book section"
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Consumer behaviour
Beziehungsmarketing
13
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Krafft, Manfred
Fournier, Susan
8
Keller, Kevin Lane
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Bauer, Hans H.
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Kirchgeorg, Manfred
6
Bhattacharya, C. B.
5
Goldsmith, Ronald E.
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Park, C. Whan
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Sen, Sankar
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Stauss, Bernd
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Asmat Nizam Abdul Talib
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Hill, Ronald Paul
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3
Langner, Tobias
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Customer engagement marketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Sustainability in Business Management
1
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ECONIS (ZBW)
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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2
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
3
Die Wirkung von Dialogmarketing auf die Markenwahrnehmung
Saarbeck, Sebastian
;
Krafft, Manfred
;
Bieber, Benjamin
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 11-35)
.
2012
Persistent link: https://www.econbiz.de/10009559282
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