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~person:"Krafft, Manfred"
~subject:"Customer integration"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
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Customer integration
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
2
Successful innovations driven by customer relationship management
Krafft, Manfred
;
Krieger, Katrin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002504823
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