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~person:"Krafft, Manfred"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Relationship marketing"
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Lieferantenmanagement
Beziehungsmarketing
43
Relationship marketing
43
Theorie
9
Theory
9
Customer value
7
Deutschland
7
Germany
7
Kundenwert
7
Customer satisfaction
6
Kundenzufriedenheit
6
Consumer behaviour
5
Konsumentenverhalten
5
Kundenmanagement
5
Marketing management
5
Marketingmanagement
5
B-to-B-Marketing
4
Business-to-business marketing
4
Market research
4
Marktforschung
4
Supplier relationship management
4
Customer integration
3
Customer relationship management
3
Electronic Commerce
3
Estimation
3
Firm performance
3
Kundenanalyse
3
Kundenbindungsprogramm
3
Kundenintegration
3
Loyalty program
3
Marketing theory
3
Marketingtheorie
3
Mobile Marketing
3
Mobile marketing
3
New product development
3
Produktentwicklung
3
Schätzung
3
Unternehmenserfolg
3
Automotive market
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Krafft, Manfred
Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Mostert, Pierre
9
Eggert, Andreas
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La Rocca, Antonella
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Mysen, Tore
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Scheer, Lisa K.
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Stock-Homburg, Ruth
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Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Grönroos, Christian
7
Helmke, Stefan
7
Ivens, Björn Sven
7
Palmatier, Robert W.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Jacob, Frank
6
Keränen, Joona
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Mangus, Stephanie M.
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Mpinganjira, Mercy
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Nyadzayo, Munyaradzi W.
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Paulssen, Marcel
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Reinartz, Werner J.
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Sheth, Jagdish N.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Thaichon, Park
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Edvardsson, Bo
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Gligor, David M.
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Guo, Chiquan
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
3
Successful innovations driven by customer relationship management
Krafft, Manfred
;
Krieger, Katrin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002504823
Saved in:
4
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
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