Kreutzer, Ralf T.; Hinz, Jule - 2010
In diesem Arbeitspapier wird das Konzept des Social Media Marketing theoretisch dargestellt und seine Möglichkeiten und …In this paper, the concept of social media marketing as well as its possibilities and limitations are presented. Not … of social media marketing can be measured. Finally, the cases of HUGO BOSS, Starbucks and Nestlé serve as a means to …