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~person:"Kreutzer, Ralf T."
~person:"Petersen, Bent"
~subject:"Internationaler Wettbewerb"
~type_genre:"Graue Literatur"
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Internationaler Wettbewerb
International marketing
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Internationales Marketing
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Kreutzer, Ralf T.
Petersen, Bent
Makogon, Ju. V.
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Bonanno, Graziella
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Institute of International Economics and Management
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ECONIS (ZBW)
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Explaining gradually increasing resource commitment to a foreign market
Pedersen, Torben
;
Petersen, Bent
-
1996
Persistent link: https://www.econbiz.de/10000929254
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2
Global marketing: types of its organizational incorpration
Raffée, Hans
-
1986
Persistent link: https://www.econbiz.de/10013416626
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3
Prozessstandardisierung als strategischer Ansatzpunkt eines Global-Marketing
Kreutzer, Ralf T.
-
1986
Persistent link: https://www.econbiz.de/10013416060
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