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~person:"Kreutzer, Ralf T."
~person:"Ratten, Vanessa"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Book section"
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Kreutzer, Ralf T.
Ratten, Vanessa
Wiedmann, Klaus-Peter
Camilleri, Mark Anthony
6
El-Gohary, Hatem
6
Skiera, Bernd
6
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Developing digital marketing : relationship perspectives
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Leitfaden Online-Marketing ; [Bd. 1]
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ECONIS (ZBW)
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1
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
2
Digital marketing and social entrepreneurship in Vietnam
Le, Ngoc
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 41-64)
.
2021
Persistent link: https://www.econbiz.de/10012585652
Saved in:
3
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
Saved in:
4
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
5
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
6
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
7
Social cognitive theory and the technology acceptance model in the cloud computing context : the role of social networks, privacy concerns and behavioural advertising
Ratten, Vanessa
- In:
Adoption of innovation : balancing internal and …
,
(pp. 43-56)
.
2015
Persistent link: https://www.econbiz.de/10011301932
Saved in:
8
Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009756236
Saved in:
9
Digitale Revolution : Auswirkungen auf das Marketing
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 63-87)
.
2013
Persistent link: https://www.econbiz.de/10009783691
Saved in:
10
Trends und Perspektiven im Online-Marketing
Kreutzer, Ralf T.
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 93-110)
.
2012
Persistent link: https://www.econbiz.de/10009559279
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