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~person:"Krishen, Anjala S."
~type_genre:"Article in journal"
~type_genre:"Aufgabensammlung"
~type_genre:"Graue Literatur"
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Krishen, Anjala S.
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ECONIS (ZBW)
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Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia
;
Bai, Billy
;
Raab, Carola
;
Shum, Cass
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
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2
Virtual world experiential promotion
Krishen, Anjala S.
;
Hardin, Andrew M.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
Saved in:
3
Do opposites attract? : understanding opposition in promotion
Krishen, Anjala S.
;
Homer, Pamela Miles
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1144-1151
Persistent link: https://www.econbiz.de/10009562069
Saved in:
4
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
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