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~person:"Kronrod, Ann"
~person:"Ries, Laura"
~subject:"Familiarity"
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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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