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~person:"Krugman, Dean M."
~subject:"Mediennutzung"
~subject:"Theory"
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International journal of advertising : the quarterly review of marketing communications
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Viewer as media decision-maker : digital video recorders and household media consumption
Smith, Sarah M.
;
Krugman, Dean M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003853185
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