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~person:"Kuß, Alfred"
~person:"Tadajewski, Mark"
~person:"Vargo, Stephen L."
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Marketingtheorie
131
Marketing theory
128
Marketing
27
Service-Dominant Logic
25
Service-dominant logic
25
History of economic thought
22
Ökonomische Ideengeschichte
22
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17
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Kuß, Alfred
Tadajewski, Mark
Vargo, Stephen L.
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
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10
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9
Albers, Sönke
9
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1
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1
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1
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Journal of historical research in marketing
16
Marketing theory
13
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10
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9
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5
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5
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5
Critical marketing : issues in contemporary marketing
4
Historical research in marketing management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
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4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
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3
Journal of the Academy of Marketing Science
3
SpringerLink / Bücher
3
AMS review : official publication of the Academy of Marketing Science
2
History of marketing thought ; Volume 2
2
Review of marketing research
2
The SAGE handbook of marketing theory
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of service management
1
Lehrbuch : Bachelor geeignet!
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
Qualitative marketing research : approaches, techniques and analysis
1
Routledge Companions in Business, Management and Accounting
1
Spezialisierung und Internationalisierung : Entwicklungstendenzen der deutschen Betriebswirtschaftslehre ; Festschrift für Prof. Dr. Dr. h.c. mult. Günter Wöhe zum 80. Geburtstag am 2. Mai 2004
1
The Routledge handbook of service research insights and ideas
1
The development of marketing theory and its philosophical underpinnings
1
The journal of business & industrial marketing
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ECONIS (ZBW)
128
USB Cologne (EcoSocSci)
3
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131
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1
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
4
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
5
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
6
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
7
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
8
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
9
The past and future of
marketing
theory
and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
10
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
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