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~person:"Kuß, Alfred"
~person:"Vrontis, Demetris"
~subject:"Profisport"
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Marketing management
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Marketingmanagement
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Corporate planning
13
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Kuß, Alfred
Vrontis, Demetris
Kriemadis, Thanos
3
Thrassou, Alkis
3
Benz, Men-Andri
2
Bühler, André W.
2
Kartakoullis, Nicos L.
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Kiendl, Stephanie C.
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Manoli, Argyro Elisavet
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International journal of organizational analysis
1
Journal for global business advancement : JGBA
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
2
Football performance and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
3
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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