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~person:"Kuckertz, Andreas"
~subject:"Marketingtheorie"
~type:"article"
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Marketingtheorie
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Kuckertz, Andreas
Freiling, Jörg
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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ECONIS (ZBW)
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Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias
;
Kuckertz, Andreas
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 51-65)
.
2015
Persistent link: https://www.econbiz.de/10010531092
Saved in:
2
Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias
;
Kuckertz, Andreas
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 47-60)
.
2008
Persistent link: https://www.econbiz.de/10003600369
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