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~person:"Kuester, Sabine"
~person:"Rosa, Grażyna"
~person:"Tam, Leona"
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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Strategie zarządzania przedsiębiorstwem i środowiskem naturalnym
Rosa, Grażyna
(
ed.
);
Smalec, Agnieszka
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012288918
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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