//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kulczynski, Alicia"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Advertising effects
10
Werbewirkung
10
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
5
Markenimage
5
Werbung
5
Brand management
4
Markenführung
4
Children
3
Kinder
3
Priming
3
Target group
3
Zielgruppe
3
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Congruence
2
Markenartikel
2
Phonetic symbolism
2
Aging population
1
Alternde Bevölkerung
1
Associations
1
Attitude
1
Australia
1
Australien
1
Brand color
1
Brand personality
1
Consumer
1
Consumer attitudes
1
Emotional branding
1
Emotionale Werbung
1
Ethics
1
Ethik
1
Experiment
1
Gender
1
Geschlecht
1
Gesundheitsmarketing
1
Health care marketing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Kulczynski, Alicia
Pelsmacker, Patrick de
10
Gierl, Heribert
9
Dens, Nathalie
8
Sreejesh, S.
7
Vashisht, Devika
7
Bauer, Hans H.
6
Erfgen, Carsten
6
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Motta, Massimo
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
4
Pradhan, Debasis
4
Rempel, Jan Eric
4
Rosengren, Sara
4
Srinivasan, Shuba
4
Usman, Osly
4
White, Katherine
4
Allan, David
3
Bauer, Brittney C.
3
Biswas, Abhijit
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Chan, Fong Yee
3
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
Journal of advertising research
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
4
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
5
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->