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~person:"Kumar, Jitender"
~person:"Schröder, Jesko"
~subject:"Social Web"
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Social Web
Beziehungsmarketing
4
Community
4
Gemeinschaft
4
Relationship marketing
4
Social web
4
Brand
2
Brand community engagement
2
Brand image
2
Brand loyalty
2
Brand management
2
Consumer behaviour
2
Internet
2
Konsumentenverhalten
2
Lkw-Industrie
2
Markenartikel
2
Markenführung
2
Markenimage
2
Mobile Marketing
2
Mobile marketing
2
Network
2
Netzwerk
2
Truck industry
2
USA
2
United States
2
Brand community commitment
1
Brand community experiences
1
Brand community identification
1
Brand community relationship investment
1
Brand community self-esteem
1
Brand ownership
1
Customer brand engagement (CBE)
1
Customer brand identification
1
Customer retention
1
Kundenbindung
1
Loyalty intentions
1
Markentreue
1
Online brand communities
1
Sense of community-brand congruity
1
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Kumar, Jitender
Schröder, Jesko
Leimeister, Jan Marco
5
Hummel, Johannes
3
Krcmar, Helmut
3
Asada, Akira
2
Bennemann, Stefan
2
Eschle, Melanie
2
Fremuth, Natalie
2
Hamari, Juho
2
Ko, Yong Jae
2
Matei, Sorin Adam
2
Ozturkcan, Selcen
2
Schwaiger, Manfred
2
Truscheit, Anke
2
Veloutsou, Cleopatra
2
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Amezcua, Bernardo
1
Andreini, Daniela
1
Anišić, Zoran
1
Annett-Hitchcock, Kate
1
Apgar, Jen
1
Arena, Richard
1
Bacq, Sophie
1
Ball-Rokeach, Sandra J.
1
Ball‐Rokeach, Sandra J.‐Rokeach
1
Bani-Salameh, Hani
1
Bantleon, Andrea
1
Barrie, Lance
1
Barès, Franck
1
Bauer, Hans H.
1
Baxter, Stacey
1
Bean, Jonathan
1
Belk, Russell W.
1
Bhardwaj, Neha
1
Billore, Aditya
1
Black, Iain
1
Bodkin, Charles D.
1
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Journal of retailing and consumer services
2
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
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ECONIS (ZBW)
4
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1
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
2
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
3
Virtuelle Communities als Instrumente des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 303-323)
.
2001
Persistent link: https://www.econbiz.de/10001615396
Saved in:
4
Virtuelle Communities als Instrument des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 258-278)
.
1999
Persistent link: https://www.econbiz.de/10001441719
Saved in:
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