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~person:"Kumar, V."
~person:"O'Cass, Aron"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Brand image
Markenimage
Marketingmanagement
B-to-B-Marketing
19
Business-to-business marketing
19
Beziehungsmarketing
7
Lieferantenmanagement
7
Relationship marketing
7
Supplier relationship management
7
Brand management
5
Markenführung
5
Marketing management
5
Customer value
4
Kundenwert
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Australia
2
Australien
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Cambodia
2
Dienstleistungsqualität
2
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2
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2
Service quality
2
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2
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Betriebliche Wertschöpfung
1
Betriebsklima
1
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1
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Kumar, V.
O'Cass, Aron
Kleinaltenkamp, Michael
14
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Christodoulides, George
5
Homburg, Christian
5
Lilien, Gary L.
5
Terho, Harri
5
Backhaus, Klaus
4
Biedenbach, Galina
4
Blythe, Jim
4
Brown, Brian P.
4
Grewal, Rajdeep
4
Guo, Chiquan
4
Jacob, Frank
4
Pepels, Werner
4
Plinke, Wulff
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Worm, Stefan
4
Zimmerman, Alan S.
4
Agnihotri, Raj
3
Andersen, Poul Houman
3
Baumgarth, Carsten
3
Blankson, Charles
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Fuchs, Wolfgang
3
Glynn, Mark S.
3
Johnston, Wesley J.
3
Kalafatis, Stavros P.
3
Keränen, Joona
3
Kliche, Mario
3
Krause, Juliane
3
Lim, Weng Marc
3
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing research : JMR
1
Journal of strategic marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
8
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1
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
6
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
7
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
8
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
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