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~person:"Kumar, V."
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Sammelwerk"
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Beziehungsmarketing
5
Relationship marketing
5
Kundenmanagement
3
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Kumar, V.
Wiedmann, Klaus-Peter
Bruhn, Manfred
17
Homburg, Christian
16
Hinterhuber, Hans H.
8
Schwarz, Torsten
8
Hippner, Hajo
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Helmke, Stefan
6
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Wilde, Klaus D.
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Stauss, Bernd
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Albers, Sönke
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Günter, Bernd
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Hollebeek, Linda D.
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Kleinaltenkamp, Michael
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Krafft, Manfred
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Pepels, Werner
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Braun, Gabriele
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Conduit, Jodie
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Dangelmaier, Wilhelm
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Görgmaier, Dietmar
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Hadwich, Karsten
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Khosrowpour, Mehdi
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Künzel, Hansjörg
3
Lusch, Robert F.
3
Meffert, Heribert
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Owolabi, Olamade O.
3
Palmatier, Robert W.
3
Tomczak, Torsten
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Tsiakis, Theodosios
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Uebel, Matthias
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Vargo, Stephen L.
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Abu-Shamaa, Rasha
2
Adolph, Thomas
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Gottfried Wilhelm Leibniz Universität Hannover
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ECONIS (ZBW)
6
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How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
2
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
3
Modelle zur Analyse, Auswahl, Einführung und Erfolgsmessung von betrieblichen Informationssystemen
Zakhariya, Halyna
-
2015
Persistent link: https://www.econbiz.de/10011441447
Saved in:
4
Contributions to the selection and implementation of standard software for CRM and electronic invoicing
Kosch, Lubov
-
2015
Customer
relationship
management
, system selection, electronic invoice processes, structural equation modeling, DeLone …
Persistent link: https://www.econbiz.de/10011441909
Saved in:
5
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
6
Ertragsorientiertes Zielkundenmanagement für Finanzdienstleister : innovative Strategien, Konzepte, Tools
Wiedmann, Klaus-Peter
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001748296
Saved in:
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