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~person:"Kumar, V."
~subject:"B-to-B-Marketing"
~type:"book"
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Search: subject:"customer relationship management"
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B-to-B-Marketing
Beziehungsmarketing
22
Relationship marketing
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Kundenmanagement
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Marketing theory
7
Marketingtheorie
7
Kundenwert
6
Consumer behaviour
5
Konsumentenverhalten
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Beziehungsmanagement
4
Einzelhandel
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Firm performance
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Retail trade
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Theorie
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Theory
3
Unternehmenserfolg
3
Anlageverhalten
2
Brand image
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Börsenhandel
2
Customer integration
2
Customer value
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Key account management
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Key-Account-Management
2
Kundenintegration
2
Lieferantenmanagement
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Markenimage
2
Measurement
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Messung
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Psychologie
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Statistical method
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Statistische Methode
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Supplier relationship management
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Viral marketing
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Virales Marketing
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Business-to-business marketing
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Customer analysis
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Kumar, V.
Kleinaltenkamp, Michael
7
Fließ, Sabine
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Jacob, Frank
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Brennan, Ross
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Canning, Louise
3
Ehret, Michael
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Krause, Juliane
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McDowell, Raymond
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Adhikari, Atanu
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Asghari, Reza
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Baxter, Roger
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Bosukonda, Narendra
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Cancel, David
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Danzinger, Frank
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Devaney, Erik
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Engel, Birgit
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Fritz, Wolfgang
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Gerhardt, Dave
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Goldmann, Andreas
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Grewal, Rajdeep
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Griffin, Abbie
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Gunkel, Gero Peter
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Haase, Michaela
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Heinrich, Stephan
2
Hofmaier, Richard
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Hollmann, Sabine
2
Kacker, Manish
2
Kleipaß, Ulrich
2
La Rocca, Antonella
2
Mittal, Vikas
2
Nieuwlaat, Chantal
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Shaik, Muzeeb
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Sieck, Hartmut
2
Sridhar, Shrihari
2
Stotko, Christof M.
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Woisetschläger, David
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Zahay, Debra
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Zeiler, Bettina
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Adamson, Brent
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Agarwal, James
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Business-to-business
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204929
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