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~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Kundenwert"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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Bayes-Statistik
Kundenwert
Lieferantenmanagement
Markenführung
Virales Marketing
B-to-B-Marketing
10
Business-to-business marketing
10
Beziehungsmarketing
4
Customer value
4
Relationship marketing
4
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4
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2
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2
Marketingmanagement
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Performance measurement
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Performance-Messung
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Business-to-business channels
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Buyer acceptance
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Climate change
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9
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Kumar, V.
Svensson, Göran
19
Ulaga, Wolfgang
12
Keränen, Joona
11
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Kleinaltenkamp, Michael
9
Sharma, Piyush
9
Casidy, Riza
8
Christodoulides, George
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Lindgreen, Adam
8
La Rocca, Antonella
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Snehota, Ivan
7
Agnihotri, Raj
6
Baumgarth, Carsten
6
Brown, Brian P.
6
Henneberg, Stephan
6
Hinterhuber, Andreas
6
Homburg, Christian
6
Jalkala, Anne
6
Lilien, Gary L.
6
Nyadzayo, Munyaradzi W.
6
Parvinen, Petri
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Salminen, Risto T.
6
Terho, Harri
6
Aarikka-Stenroos, Leena
5
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Cova, Bernard
5
Eggert, Andreas
5
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
9
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
8
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
9
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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