//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Kundenwert"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Bayes-Statistik
Kundenwert
Markenführung
Virales Marketing
B-to-B-Marketing
10
Business-to-business marketing
10
Beziehungsmarketing
4
Customer value
4
Lieferantenmanagement
4
Relationship marketing
4
Supplier relationship management
4
Brand management
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
Economic policy
1
Economic policy uncertainty
1
Emerging economies
1
Emerging markets
1
Forecast
1
Geopolitical tension
1
Geopolitics
1
Geopolitik
1
Industrial value-added
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Kumar, V.
Keränen, Joona
9
Baumgarth, Carsten
6
Christodoulides, George
6
Kleinaltenkamp, Michael
6
Binckebanck, Lars
4
Bolton, Ruth N.
4
Eggert, Andreas
4
Hutt, Michael D.
4
Jalkala, Anne
4
Sarkar, Soumya
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Aarikka-Stenroos, Leena
3
Brown, Brian P.
3
Cobelli, Nicola
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Karjaluoto, Heikki
3
Keller, Kevin Lane
3
Lilien, Gary L.
3
Lindgreen, Adam
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Russo, Ivan
3
Salminen, Risto T.
3
Salonen, Anna
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anderson, James C.
2
Anees-ur-Rehman, Muhammad
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Billett, Matthew T.
2
Brock, Christian
2
Burton, Jamie
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
4
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
5
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
6
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
7
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->