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~person:"Kumar, V."
~subject:"Customer acquisition"
~subject:"Direktmarketing"
~subject:"Theorie"
~subject:"Virales Marketing"
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Customer acquisition
Direktmarketing
Theorie
Virales Marketing
B-to-B-Marketing
11
Business-to-business marketing
11
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
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2
Markenführung
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Marketingmanagement
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Performance measurement
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Performance-Messung
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B2B disruptions
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Bayes-Statistik
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Brand equity
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Brand image
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Business-to-business channels
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Buyer acceptance
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Climate change
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Kumar, V.
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Fredebeul-Krein, Tobias
6
Plinke, Wulff
5
Albers, Sönke
4
Fließ, Sabine
4
Homburg, Christian
4
Kliche, Mario
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Belz, Christian
3
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Grewal, Rajdeep
3
Hermanns, Arnold
3
Hüttner, Manfred
3
Jacob, Frank
3
Krause, Juliane
3
Marra, Andreas
3
Obloj, Tomasz
3
Van den Poel, Dirk
3
Voeth, Markus
3
Yan, Ruiliang
3
Baaken, Thomas
2
Barsch, Thomas
2
Beckert, Walter
2
Bhaskaran, Sreekumar R.
2
Bodnar, Kipp
2
Boha, Julian
2
Chatterjee, Sharmila C.
2
Cohen, Jeffrey L.
2
D'Haen, Jeroen
2
Diehl, Hans-Jörg
2
Engelhardt, Werner Hans
2
Erichsson, Susann K.
2
Etzion, Hila
2
Falkenreck, Christine
2
Festge, Fabian
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Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
3
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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