//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~subject:"Electronic Commerce"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Marketingtheorie
Beziehungsmarketing
80
Relationship marketing
80
Marketing management
38
Marketingmanagement
38
Kundenwert
37
Customer value
33
Consumer behaviour
32
Konsumentenverhalten
32
Marktforschung
21
Theorie
19
Theory
19
USA
19
United States
19
Marketingforschung
17
Market research
16
Marketing
14
Marketing theory
14
Brand management
13
Markenführung
13
B-to-B-Marketing
11
Business-to-business marketing
11
Firm performance
11
Measurement
11
Messung
11
Unternehmenserfolg
11
Customer satisfaction
10
International marketing
10
Internationales Marketing
10
Kundenmanagement
10
Kundenzufriedenheit
10
Lieferantenmanagement
10
Performance measurement
10
Performance-Messung
10
Supplier relationship management
10
Brand image
9
Customer integration
9
Kundenintegration
9
Markenimage
9
Einzelhandel
8
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
12
Article
2
Type of publication (narrower categories)
All
Festschrift
11
Article in journal
2
Aufsatz in Zeitschrift
2
CD-ROM, DVD
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
English
14
Author
All
Kumar, V.
Tadajewski, Mark
79
Sheth, Jagdish N.
54
Hunt, Shelby D.
48
Kotler, Philip
44
Fritz, Wolfgang
35
Vargo, Stephen L.
35
Kollmann, Tobias
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
30
Lusch, Robert F.
28
Heinemann, Gerrit
27
Wirtz, Bernd W.
25
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Lammenett, Erwin
21
Saren, Michael
21
Bruhn, Manfred
20
Grönroos, Christian
20
Homburg, Christian
20
Kuß, Alfred
19
Meffert, Heribert
19
Albers, Sönke
18
Bauer, Hans H.
18
Dholakia, Nikhilesh
18
Kleinaltenkamp, Michael
18
Verhoef, Peter C.
18
Chaffey, Dave
16
Keller, Kevin Lane
16
Backhaus, Klaus
15
Freiling, Jörg
15
Lehmann, Donald R.
15
Silberer, Günter
15
Wiedmann, Klaus-Peter
15
Neslin, Scott A.
14
Piller, Frank T.
14
Skiera, Bernd
14
Bliemel, Friedhelm
13
Herrmann, Andreas
13
more ...
less ...
Published in...
All
Legends in marketing
11
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
2
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
4
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
5
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
6
Marketing
research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
7
Marketing
research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
8
Forecasting in
marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
9
International
marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
10
Legends in
marketing
: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->