//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenorientierung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
15
Marketingmanagement
15
Kundenmanagement
10
Customer integration
9
Kundenintegration
9
Measurement
9
Messung
9
Marketingtheorie
8
USA
8
United States
8
Customer satisfaction
7
Firm performance
7
Kundenzufriedenheit
7
Theorie
7
Theory
7
Unternehmenserfolg
7
customer lifetime value
7
Einzelhandel
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
customer engagement
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
Lieferantenmanagement
5
Market research
5
Marktforschung
5
Supplier relationship management
5
Beziehungsmanagement
4
Brand image
4
Dienstleistungsqualität
4
Markenimage
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
7
Article
1
Type of publication (narrower categories)
All
Festschrift
7
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
8
Author
All
Kumar, V.
Sheth, Jagdish N.
11
Armstrong, Gary
9
Grönroos, Christian
8
Kotler, Philip
8
Vargo, Stephen L.
7
Lusch, Robert F.
6
Verhoef, Peter C.
6
Bruhn, Manfred
4
Gummerus, Johanna
4
Tadajewski, Mark
4
Albers, Sönke
3
Busser, James A.
3
Donkers, Bas
3
Herrmann, Andreas
3
Homburg, Christian
3
Krafft, Manfred
3
Neslin, Scott A.
3
Palmatier, Robert W.
3
Shulga, Lenna V.
3
Wübben, Markus
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Ballensiefen, Benjamin
2
Betts-Outland, Harriette
2
Brodie, Roderick J.
2
Buttle, Francis A.
2
Dai, Hua
2
Diehl, Saskia
2
Doorn, Jenny van
2
Feddersen, Christian
2
Frow, Pennie
2
Gierl, Heribert
2
Gummesson, Evert
2
Haase, Michaela
2
Hadwich, Karsten
2
Hanssens, Dominique M.
2
more ...
less ...
Published in...
All
Legends in marketing
7
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
3
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
4
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
5
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
6
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
7
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
8
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->