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~person:"Kumar, V."
~subject:"Relationship marketing"
~type_genre:"Collection of articles of several authors"
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Relationship marketing
Beziehungsmarketing
1
Brand image
1
Consumer behaviour
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Customer integration
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Firm performance
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenmanagement
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Markenimage
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Market research
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Marktforschung
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Collection of articles of several authors
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Kumar, V.
Bruhn, Manfred
3
Conduit, Jodie
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Hollebeek, Linda D.
2
Huber, Margit
2
Stauss, Bernd
2
Sundbo, Jon
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Sørensen, Flemming
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Altinay, Levent
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Baglieri, Enzo
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Belz, Christian
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Beyreuther, Tabea
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Brodie, Roderick J.
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Brodie, Ronderick J.
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Carù, Antonella
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Chen, Tom
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Degen, Helmut
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Edvardsson, Bo
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Gelbrich, Katja
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Hadwich, Karsten
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Hankammer, Stephan Martin
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Harmeling, Colleen M.
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Herrmann, Andreas
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Herstatt, Cornelius
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Jaakkola, Elina
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Kracklauer, Alexander
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Kracklauer, Alexander H.
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Mazur, Marcel
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Melanthiou, Yioula
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O'Gorman, Susanne
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O’Gorman, Susanne
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Palmatier, Robert W.
1
Pervan, Simon J.
1
Poudel, Surya
1
Souren, Rainer
1
Tollin, Karin
1
Tomczak, Torsten
1
Verhoef, Peter C.
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Yuan, Xiaowei
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ECONIS (ZBW)
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Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
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