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~person:"Kumar, V."
~type_genre:"Arbeitspapier"
~type_genre:"Mehrbändiges Werk"
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Beziehungsmarketing
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Kumar, V.
Van den Poel, Dirk
27
Bauer, Hans H.
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Homburg, Christian
16
Piller, Frank T.
10
Bayón, Tomás
8
Murphy, Brian B.
7
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Oehler, Andreas
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Sudhir, K.
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Zaugg, Alexandra Daniela
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Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
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4
Corsten, Hans
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Enke, Margit
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Helm, Roland
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Hoyer, Wayne D.
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Paulssen, Marcel
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
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Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
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2
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
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3
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
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