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~person:"Kumar, V."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Management"
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Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
26
Konsumentenverhalten
26
Marketing management
25
Marketingmanagement
25
Customer value
23
Kundenwert
23
Brand management
13
Markenführung
13
USA
13
United States
13
Emerging economies
10
Firm performance
10
Schwellenländer
10
Theorie
10
Theory
10
Unternehmenserfolg
10
B-to-B-Marketing
8
Business-to-business marketing
8
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Supplier relationship management
7
customer lifetime value
7
Brand
6
Brand image
6
Einzelhandel
6
Markenartikel
6
Markenimage
6
Marketing
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
Customer engagement
5
Customer integration
5
Emerging markets
5
Innovation
5
Kundenintegration
5
Measurement
5
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Undetermined
45
Type of publication
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Article
94
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
95
Aufsatz im Buch
10
Book section
10
Festschrift
10
Lehrbuch
5
Collection of articles of several authors
4
Sammelwerk
4
Arbeitspapier
2
Case study
2
Fallstudie
2
Glossar enthalten
2
Glossary included
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Graue Literatur
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Non-commercial literature
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Aufsatzsammlung
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Collection of articles written by one author
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Einführung
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Handbook
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Handbuch
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Lehrmittel
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Language
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English
94
German
1
Author
All
Kumar, V.
Cheng, T. C. E.
207
Vrontis, Demetris
154
Choi, Tsan-Ming
145
Antony, Jiju
141
Gunasekaran, Angappa
140
Kraus, Sascha
128
Wright, Mike
128
Svensson, Göran
122
Sarkis, Joseph
119
Govindan, Kannan
105
Kumar, Vikas
103
Wagner, Stephan M.
100
Han, Heesup
98
Tarba, Shlomo Yedidia
95
Chen, Jing
92
Fabozzi, Frank J.
92
Smith, Alan D.
91
Dolgui, Alexandre
89
Ivanov, Dmitry
89
Shankar, Ravi
89
Brem, Alexander
88
Budhwar, Pawan S.
87
Chiappetta Jabbour, Charbel José
87
Thurasamy Ramayah
87
Mattila, Anna S.
84
Van Wassenhove, Luk N.
84
Luu Trong Tuan
81
Schiereck, Dirk
81
Melewar, T. C.
80
Zhao, Xiande
80
Clegg, Stewart
79
Tang, Christopher S.
79
Devadasan, S. R.
78
Liu, Yang
78
Glock, Christoph H.
76
Chan, Felix Tung Sun
74
Homburg, Christian
74
Min, Ho-key
74
Thrassou, Alkis
74
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Published in...
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Journal of marketing
17
Journal of the Academy of Marketing Science
14
Journal of marketing research : JMR
12
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of business research : JBR
3
MSI reports : working paper series
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MIT sloan management review
2
British journal of management
1
California management review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of forecasting
1
International journal of production research
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of service research
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Review of marketing research
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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Source
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ECONIS (ZBW)
95
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51
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60
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95
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51
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
52
New perspectives on business model innovations in emerging markets
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 815-825
Persistent link: https://www.econbiz.de/10012301268
Saved in:
53
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
54
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
55
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
56
Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
57
Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.
;
Sharma, Amalesh
;
Shah, Riddhi
;
Rajan, Bharath
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
Saved in:
58
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
59
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
60
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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