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~person:"Kumar, V."
~type_genre:"Festschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
9
Relationship marketing
9
Marketing theory
7
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Einzelhandel
3
Retail trade
3
Lieferantenmanagement
2
Marketing management
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Marketingmanagement
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Theory
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Kumar, V.
Homburg, Christian
26
Van den Poel, Dirk
25
Bauer, Hans H.
23
Piller, Frank T.
16
Wiedmann, Klaus-Peter
16
Huber, Frank
13
Krafft, Manfred
11
Weerth, Carsten
9
Hammerschmidt, Maik
8
Murphy, Brian B.
7
Sheth, Jagdish N.
7
Stock-Homburg, Ruth
7
Vollhardt, Kai
7
Wangenheim, Florian von
7
Bayón, Tomás
6
Breitner, Michael H.
6
Fürst, Andreas
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Reichwald, Ralf
6
Spiller, Achim
6
Young, Andrew T.
6
Benkenstein, Martin
5
Corsten, Hans
5
Elhauge, Einer
5
Enke, Margit
5
Gouthier, Matthias H. J.
5
Helmig, Bernd
5
Hennigs, Nadine
5
Maas, Peter
5
Maguiness, Paul
5
Meffert, Heribert
5
Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Ritschel, Falk
5
Sudhir, K.
5
Weber, Jürgen
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INSEAD
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Legends in marketing
7
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1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
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ECONIS (ZBW)
9
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1
Customer
relationship
management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
2
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
4
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
5
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
6
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
7
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
8
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
9
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
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