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~person:"Kumar, Vikas"
~person:"Meffert, Heribert"
~subject:"Brand image"
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Brand image
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86
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67
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63
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Kumar, Vikas
Meffert, Heribert
Burmann, Christoph
56
Melewar, T. C.
28
Keller, Kevin Lane
26
Loureiro, Sandra Maria Correia
26
Phau, Ian
23
Bang, Nguyen
21
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21
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21
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20
Han, Heesup
20
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19
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18
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18
Foroudi, Pantea
17
Huber, Frank
17
Romaniuk, Jenni
17
Baumgarth, Carsten
16
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16
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15
Ekinci, Yuksel
15
Khan, Imran
15
King, Ceridwyn
15
Bauer, Hans H.
14
Christodoulides, George
14
Gil Saura, Irene
14
Gupta, Suraksha
14
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Wong, IpKin Anthony
14
Khamitov, Mansur
13
Sattler, Henrik
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Pike, Steven
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Usman, Osly
12
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12
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1
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3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
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2
Meffert-Marketing-Edition
2
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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1
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1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
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ECONIS (ZBW)
24
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24
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
5
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
6
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
7
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
8
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
9
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
10
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
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