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~person:"Kupiec-Teahan, Beata"
~subject:"SME"
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Kupiec-Teahan, Beata
Heavin, Ciara
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Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
Saved in:
2
Exploring marketing and relationships in software SMEs : a mixed methods apporach
Parry, Sara
;
Kupiec-Teahan, Beata
;
Rowley, Jennifer
- In:
Management research review
35
(
2012
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10009501104
Saved in:
3
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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