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~person:"Kureshi, Sonal"
~subject:"Relationship marketing"
~subject:"cause-related marketing"
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Relationship marketing
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Cause-Related Marketing
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Cause-related marketing
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Kureshi, Sonal
Thomas, Sujo
10
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Vrontis, Demetris
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4
Christofi, Michael
4
Leonidou, Erasmia
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International journal of Indian culture and business management
1
International review on public and non-profit marketing
1
South Asian journal of management : SAJM
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Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
2
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
3
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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