//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kuusela, Hannu"
~subject:"Service-based business model"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer data"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Service-based business model
Beziehungsmarketing
3
Consumer behaviour
3
Customer data
3
Konsumentenverhalten
3
Relationship marketing
3
Kundendaten
2
Reverse use of customer data
2
Service logic
2
Service-Dominant Logic
2
Service-dominant logic
2
Betriebliche Wertschöpfung
1
Business model
1
Customer relationship management
1
Data protection
1
Datenschutz
1
Einzelhandel
1
Geschäftsmodell
1
Market research
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Retail trade
1
Value creation
1
customer data
1
service-dominant logic
1
transformative consumer research
1
well-being
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kuusela, Hannu
Grönroos, Christian
1
Saarijärvi, Hannu
1
Published in...
All
The journal of services marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reverse use of
customer
data
: implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->