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~person:"Kuzmany, Katrin"
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Country-of-Origin Effekt und Länderimage Osteuropas. Auswirkungen auf die Produktbeurteilung institutioneller Käufer.
Kuzmany, Katrin
-
2008
Arbeit hat es sich daher zum Ziel gemacht, das Länderimage sowie die Beurteilung von Produkten aus den Ländern
Polen
, Ungarn …
Persistent link: https://www.econbiz.de/10009480937
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