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~person:"Kwak, Dae Hee"
~subject:"Consumer behaviour"
~subject:"Sportler"
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Kwak, Dae Hee
Dwyer, Brendan
17
Drayer, Joris
14
Breuer, Christoph
12
Humphreys, Brad R.
12
Funk, Daniel C.
11
Kim, Yu Kyoum
11
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10
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9
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7
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7
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Ratten, Vanessa
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Alexandris, Kostas
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Cho, Heetae
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International journal of sports marketing & sponsorship
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Management decision : MD
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1
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
2
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
3
No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012797849
Saved in:
4
Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok
;
Kwak, Dae Hee
;
Ko, Yong Jae
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
Saved in:
5
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
6
The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
Saved in:
7
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
8
Symbolic purchase in sport : the roles of self-image congruence and perceived quality
Kwak, Dae Hee
;
Kang, Joon Ho
- In:
Management decision : MD
47
(
2009
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10009524620
Saved in:
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