Calvo-Porral, Cristina; Martínez Fernández, Valentín … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146
study aims to analyze which variables have a relevant influence on store Brand Equity from the consumers’ standpoint in the … Equation Modeling (SEM). Results obtained suggest that store commercial image has the higher influence on both store brand … perceived quality and store brand awareness, and in relation with the sources of store Brand Equity, the dimension store brand …