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~person:"Lüttgens, Manfred R."
~subject:"Marketing management"
~type_genre:"Handbook"
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Lüttgens, Manfred R.
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Marketing-Planung : von der Unternehmensstrategie zur operativen Marketingplanung ; ein Leitfaden für praxisnahes Marketing für Produktmanager und Marketingplaner
Lüttgens, Manfred R.
-
2008
-
4., erw. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003725882
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Marketing-Planung : von der Unternehmensstrategie zur operativen Marketingplanung ; ein Leitfaden für praxisnahes Marketing
Lüttgens, Manfred R.
-
2000
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3., erw. Aufl.
Persistent link: https://www.econbiz.de/10001481510
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