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~person:"Labusch, Nils"
~person:"Michelis, Daniel"
~subject:"Werbeplanung"
~type_genre:"Case study"
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Werbeplanung
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Die sozialen
Medien
des Web 2.0 : strategische und operative Erfolgsfaktoren am Beispiel der Facebook-Kampagne des WWF
Gysel, Sascha
;
Michelis, Daniel
;
Schildhauer, Thomas
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 221-235)
.
2010
Persistent link: https://www.econbiz.de/10008771873
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