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~person:"Lacey, Russell"
~subject:"Event-Marketing"
~type:"article"
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Event-Marketing
Sponsoring
8
Sponsorship
8
Sport event
6
Sportveranstaltung
6
Corporate Social Responsibility
4
Corporate social responsibility
4
Event marketing
4
Advertising effects
2
Consumer behaviour
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1
Bicycle racing
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Brand image
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1
Cognition
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Event
1
Event marketing effectiveness
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Experiential marketing
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Forecasting model
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Georgia (Bundesstaat, USA)
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Internet marketing
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Kognition
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Kundenbindung
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Markenführung
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Markenimage
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Online-Marketing
1
Perception
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Lacey, Russell
Scheinbaum, Angeline Close
5
Finney, R. Zachary
2
Hermanns, Arnold
2
Abreu Novais, Margarida
1
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1
Anderton, Chris
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Fairley, Sheranne
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Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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1
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
2
How the anticipation can be as great as the experience : explaining event
sponsorship
exhibit outcomes via affective forecasting
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010383925
Saved in:
3
The pivotal roles of product knowledge and corporate social responsibility in event
sponsorship
effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
4
The impact of repeat attendance on event
sponsorship
effects
Lacey, Russell
;
Sneath, Julie Z.
;
Finney, R. Zachary
; …
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10003606553
Saved in:
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