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~person:"Laczniak, Russell N."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
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Brand image
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Einzelhandel
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Financial services
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Finanzdienstleistung
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Markenimage
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persuasion
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salesperson compensation
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subjective product knowledge
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suspicion
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Laczniak, Russell N.
DeCarlo, Thomas E.
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Barone, Michael J.
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Leigh, Thomas W.
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Journal of marketing theory and practice
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Journal of the Academy of Marketing Science
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Selling financial services : the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Leigh, Thomas W.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 418-435
Persistent link: https://www.econbiz.de/10009776513
Saved in:
2
Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Motley, Carol M.
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003743271
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