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~person:"Ladeira, Wagner Junior"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
~subject:"Perception"
~subject:"experimental economics"
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Consumer behaviour
Online-Handel
Perception
experimental economics
Konsumentenverhalten
2
Wahrnehmung
2
Brand
1
Brand management
1
Credibility
1
Glaubwürdigkeit
1
Markenartikel
1
Markenführung
1
Meta-Analyse
1
Meta-analysis
1
Sales promotion
1
Sales promotions
1
Theory of attention to visual marketing
1
Verkaufsförderung
1
Visualisierung
1
Visualization
1
brand credibility
1
eye-tracking
1
meta-analysis
1
top-down and bottom-up factors
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visual attention and eye-tracking
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Ladeira, Wagner Junior
Bigné Alcañiz, J. Enrique
6
Polonio, Luca
6
Behe, Bridget K.
4
Devetag, Giovanna
4
Di Guida, Sibilla
4
Ruiz Mafe, Carla
4
Bae, Mikyeung
3
Huddleston, Patricia T.
3
Oppewal, Harmen
3
Palma, Marco A.
3
Alós-Ferrer, Carlos
2
Badenes-Rocha, Alberto
2
Balcombe, Kelvin G.
2
Bellman, Steven
2
Bogomolova, Svetlana
2
Chen, Sixing
2
Coricelli, Giorgio
2
Fraser, Iain M.
2
Funaki, Yukihiko
2
Guida, Sibilla Di
2
Jardim, William Carvalho
2
Krucien, Nicolas
2
Li, Shu
2
McSorley, Eugene
2
Minahan, Stella
2
Nayga, Rodolfo M.
2
Ritschel, Alexander
2
Ryan, Mandy
2
Santini, Fernando de Oliveira
2
Simonetti, Aline
2
Smith, Viktor
2
Yang, Shuai
2
Agrawal, Suchi
1
Ahlbom, Carl-Philip
1
Ahn, Jae-Hyeon
1
Ailawadi, Kusum L.
1
Al-Shuaili, Ahmed Hamed
1
Alcañiz, Mariano
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
2
Factors influencing visual attention : a meta-analysis
Ladeira, Wagner Junior
;
Nardi, Vinicius Antonio Machado
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1710-1740
Persistent link: https://www.econbiz.de/10012178658
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