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~person:"Laimer, Peter"
~person:"Sarstedt, Marko"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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More for less? : a comparison of single-item and multi-item measures
Sarstedt, Marko
;
Wilczynski, Petra
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10003821634
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