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~person:"Lam, Son K."
~subject:"Prinzipal-Agent-Theorie"
~subject:"business-to-business marketing"
~subject:"sales management"
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Prinzipal-Agent-Theorie
business-to-business marketing
sales management
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Lam, Son K.
Homburg, Christian
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Grewal, Rajdeep
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Lilien, Gary L.
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Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
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