//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Lamb, Charles W."
~subject:"Absatz"
~subject:"Marketing theory"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingwissenschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Absatz
Marketing theory
Marketing
4
Marketingtheorie
4
Theorie
4
Theory
4
Management
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Lehrbuch
Glossar enthalten
4
Glossary included
4
Textbook
4
CD-ROM, DVD
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
4
Author
All
Lamb, Charles W.
Kotler, Philip
26
Keller, Kevin Lane
13
Kuß, Alfred
12
Pepels, Werner
10
Armstrong, Gary
8
Homburg, Christian
8
McCarthy, Edmund Jerome
8
Perreault, William D.
8
Walker, Orville C.
8
Kleinaltenkamp, Michael
7
Krohmer, Harley
7
Marshall, Greg W.
6
Mullins, John W.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Cannon, Joseph P.
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Baines, Paul
4
Fill, Chris
4
Hair, Joseph F.
4
McDaniel, Carl D.
4
Berndt, Ralph
3
Bliemel, Friedhelm
3
Blythe, Jim
3
Cansier, Adrienne
3
Deseniss, Alexander
3
Kilian, Thomas
3
Kluxen, Bodo
3
Steffenhagen, Hartwig
3
Walsh, Gianfranco
3
Winer, Russell S.
3
Birks, David F.
2
Boyd, Harper W.
2
Brady, Mairead
2
Chaffey, Dave
2
Dettmer, Harald
2
Dichtl, Erwin
2
Hammann, Peter
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
2
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
3
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
4
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->