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~person:"Lambert, Claire"
~subject:"France"
~subject:"Internal branding"
~subject:"International marketing"
~subject:"Messung"
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The strategy of global branding and brand equity
Lee, Alvin
;
Yang, Jinchao
;
Mizerski, Richard
;
Lambert, …
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2015
Persistent link: https://www.econbiz.de/10010504144
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