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~person:"Lambkin, Mary"
~subject:"Firm performance"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
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