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~person:"Landwehr, Rainer"
~person:"Lee, Sang Min"
~subject:"Konsumentenverhalten"
~subject:"Vergleich"
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Konsumentenverhalten
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Consumer behaviour
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Event sector
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Veranstaltungswirtschaft
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Automotive industry
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Brand management
1
Comparison
1
Customer satisfaction
1
Dienstleistungsqualität
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Exhibition attendees
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Experiment
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Kfz-Industrie
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Kraftfahrzeug
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Kundenzufriedenheit
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Markenführung
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Messe
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Trade fair
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experience
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mindfulness
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segmentation
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service quality
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Landwehr, Rainer
Lee, Sang Min
Lee, Jin-soo
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Journal of travel and tourism marketing
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Understanding the exhibition attendees' evaluation of their experiences : a comparison between high versus low mindful visitors
Choe, Yeongbae
;
Lee, Sang Min
;
Kim, Dae-Kwan
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 899-914
Persistent link: https://www.econbiz.de/10010469216
Saved in:
2
Show and exhibition management : staging the Ford car brand
Landwehr, Rainer
;
Koers, Martin
- In:
Trade show management : planning, implementing and …
,
(pp. 1049-1068)
.
2005
Persistent link: https://www.econbiz.de/10003143659
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