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~person:"Langner, Tobias"
~person:"Pelsmacker, Patrick de"
~subject:"Brand image"
~subject:"Market research"
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Search: subject_exact:"Werbekontaktanalyse"
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Brand image
Market research
Advertising effects
70
Werbewirkung
70
Advertising
23
Consumer behaviour
23
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23
Werbung
23
Belgien
16
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Product placement
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Langner, Tobias
Pelsmacker, Patrick de
Gierl, Heribert
10
Dens, Nathalie
9
Sreejesh, S.
7
Vashisht, Devika
7
Bauer, Hans H.
6
Erfgen, Carsten
6
Esch, Franz-Rudolf
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Muehling, Darrel D.
6
Romaniuk, Jenni
6
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Matthes, Jörg
5
Roy, Subhadip
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Motta, Massimo
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
4
Pradhan, Debasis
4
Rempel, Jan Eric
4
Rosengren, Sara
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Usman, Osly
4
White, Katherine
4
Allan, David
3
Biswas, Abhijit
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Chan, Fong Yee
3
Chang, Hua
3
Clark, C. Robert
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International journal of advertising : the quarterly review of marketing communications
3
Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the review of marketing communications
2
Marketing letters : a journal of research in marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Engaging consumers through branded entertainment and convergent media
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International business, not as usual
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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1
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
2
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
3
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
4
Bekanntheitsaufbau durch Markenslogans : der moderierende Einfluss der Darbietungsmodalität auf die Erinnerung an reimende und nicht-reimende Markenslogans
Brune, Philipp
-
2018
Persistent link: https://www.econbiz.de/10011870388
Saved in:
5
Bekanntheitsaufbau durch Markenslogans : der moderierende Einfluss der Darbietungsmodalität auf die Erinnerung an reimende und nicht-reimende Markenslogans
Brune, Philipp
-
2018
Konsumenten werden täglich mit Slogans konfrontiert: im TV, im Radio, in Online- und Printmedien. Slogans gelangen so über unterschiedliche Verarbeitungswege in das Gedächtnis der Konsumenten. Basierend auf einem psycholinguistischen Theoriefundament untersucht Philipp Brune den Einfluss der...
Persistent link: https://www.econbiz.de/10012401394
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
8
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
9
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
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